International Research Camp 22. - 24. October 2024
Merseburg University of Applied Sciences is pleased to announce the upcoming International Research Camp (IRC), which will take place on our campus in Merseburg from October 22-24, 2024. The IRC is designed to bring together scholars, researchers, PhD students and students from diverse academic backgrounds to engage in discussions, share insights, and foster collaborations in various research fields.
One of the highlights of the IRC are guest speaker sessions, where we invited distinguished scholars from partner universities to deliver lectures, seminars, or workshops. The IRC will provide a platform for networking, collaboration, and the exchange of ideas. It will be an excellent opportunity for participants to forge new connections, explore potential research collaborations, and gain insights into emerging trends and developments in their respective fields.
Programme
Tuesday, 22 October 2024
Welcome Ceremony and Official Opening of the International Research Camp
Venue: G/2/26
“Basics in the biological testings - molecular oncology”
PhD Workshop with Prof. Dr. Danijela Maksimovi?-Ivani? (University of Belgrade)
Description: tba
Venue: Hg D/1/18
"Mobile Services in Slovenia: A Collaborative Approach to Supporting Children and Youth through Network Engagement"
Lecture with Magister Professor Socialne Pedagogike Rok Dem?ar (University of Ljubljana)
Description:
The lecture addresses the functioning of mobile social pedagogical services in Slovenia, established following the adoption of ZOOMTVI Act (2020) regulating the activities of professional centers in Slovenia and opening up opportunities for active engagement of professional centers before children or youth are placed in residential care. Each professional center operates autonomously in implementing mobile services. The article will present the functioning of the mobile service at SC Vi?nja Gora, which is based on collaboration with networks of children and adolescents identified as emotionally and behaviorally challenging. Special focus will be placed on collaborating with networks and beliefs that can encourage collaboration.
Venue: Hg F/2/23
“Designing the Business Model Transformation: From pipelines to platforms“
Lecture with Prof. Dr. Ovidiu Bordean (Babes-Bolyai University)
Description:
The course describes how firms can develop and transform their business models so that will provide them with superior advantages in an era dominated by rapid technological advancements. This course will also examine various ways in which companies can make use of these new technologies and use the digital strategies for creating a long-lasting competitive advantage. Lectures, readings, and case studies will be used to introduce topics so as students can gain and develop the necessary skills design the transformation of the business models. The course uses cases studies that portray business models of various companies. The course is suitable for both undergraduate and graduate students.
Venue: Hg G/2/29
"Who Are We Saving? A Systemic Perspective on Working with Youth at Risk in Slovenia"
Lecture with Magister Professor Socialne Pedagogike Rok Dem?ar (University of Ljubljana)
Description:
The lecture addresses the question "Whom do we save?" based on the practice of mobile social pedagogical service. This initial question leads to new inquiries encountered in social pedagogical practice. These inquiries are connected to questions of power: "Who has conferred the power to save?" "Who holds the power to save and who is being saved?", responsibilities: "Who must be actively involved in saving?", roles: "From whom are we saving our users?" "Who convinced us that they need saving?" hopes: "For whom do we have hope that they can be saved?" In mobile social pedagogical service, we are not alone in these questions, as we collaborate with the formal and informal networks of our users. Within these networks, we nurture beliefs about each other that guide our behavior and the behavior of others.
Venue: Hg F/2/23
“Necessary Condition Analysis: Conducting Research in Business”
Lecture with Prof. Dr. Ovidiu Bordean (Babes-Bolyai University)
Description:
Necessary Condition Analysis (NCA) analyzes data using necessity logic. A necessary condition implies that if the condition is not in place, there will be guaranteed failure of the outcome. The opposite however is not true; if the condition is in place, success of the outcome is not guaranteed. NCA can be used with existing or new data sets and can give novel insights for theory and practice. You can apply NCA as a stand-alone approach, or as part of a multi-method approach complementing multiple linear regression (MLR), structural equation modelling (SEM) or Qualitative Comparative Analysis (QCA). The course explains the basic elements of NCA and uses illustrative examples on how to perform NCA with SmartPLS software.
Venue: Hg G/2/29
Wednesday, 23 October 2024
“Sustainable Finance”
Lecturewith Antonio Díaz (Universidad de Castilla-La Mancha)
Description: tba
Venue: Hg G/2/30
“ESG Investing and Green Bonds”
Lecturewith Antonio Díaz (Universidad de Castilla-La Mancha)
Description: tba
Venue: Hg G/2/30
“Lost places in Israel – a comparison of countries”
Lecture with Dr. Dalya Markovich (Beit Berl College)
Description:
There is a variety of abandoned places that have not yet been accepted, let alone canonized, as part of the cultural heritage of Israel. These places include houses, buildings, farms, institutions, industrial ruins, etc. The seminar will introduce these places, the heritage they echo, and the ethnic, national, and religious reasons that prevented them from being accepted into the Israeli cultural heritage. The digital transformation that the field of cultural heritage is going through in the last decade will be discussed as a potential way to "renovate" these sites and to integrate them into the Israeli cultural heritage.
In the first session of the seminar, Dr. Dalya Markovich will give an input für 90 minutes about the importance of the sustainability of memory and place in Israel, and then will discuss the understanding, model and phenomenon of “lost places” with the students in the second half of the seminar. (180 minutes)
Venue: Se/0/09
“Why Loyalty? Understanding companies' shift towards customer loyalty and retention”
Lecture with Giada Salvetti (University of Parma)
Description:
The lecture will address the topic of sustainable marketing through the discussion of three forms of marketing: Green Marketing (i.e. environmental sustainability), Social Marketing (i.e. any local or global social and cultural issue), and Brand Activism. As what concerns Green and Social Marketing, the lecture will focus on the different ways marketing levers (the "4Ps") can be twisted to promote environmentally conscious products and socially positive behavior, respectively. The lecture will then discuss the phenomenon of Brand Activism, that is changing the ways certain companies around the world shape their own business strategies and goals.
Venue: Hg G/2/29
“Using Marketing for good: an overview of sustainable marketing”
Lecture with Giada Salvetti (University of Parma)
Description:
The lecture will address the topic of sustainable marketing through the discussion of three forms of marketing: Green Marketing (i.e. environmental sustainability), Social Marketing (i.e. any local or global social and cultural issue), and Brand Activism. As what concerns Green and Social Marketing, the lecture will focus on the different ways marketing levers (the "4Ps") can be twisted to promote environmentally conscious products and socially positive behavior, respectively. The lecture will then discuss the phenomenon of Brand Activism, that is changing the ways certain companies around the world shape their own business strategies and goals.
Venue: Hg G/2/29
Thursday, 24 October 2024
?Einfluss von Megatrends auf die Logistikentwicklung“
Lecture with Dr. Robert Rogaczewski (State University of Applied Sciences Konin)
Description: tba
Venue: Hg G/4/40
“Cultural management of non-profit organizations in Israel”
Lecture with Dr. Dalya Markovich (Beit Berl College)
Description:
The lecture will introduce the cultural sector in Israel through the lenses of the work of non-profit organizations. We analyze the goals, modes, and practices that are used to manage independent museums, festivals, and street art. We will also discuss the digital transformation that is taking place in the Israeli cultural scene and the future potential effect of it, in terms of multi culturalism and sustainability, on the field of cultural education.
Dr. Dalya Markovich pronounces the specifics and the aspect of digitization on the field of cultural work in Israel; if desired, the contents of the lecture can be deepened in the subsequent seminar through conversation with the students (90-180 minutes).
Venue: HS 9
“Materialflussmanagement in der Unternehmenspraxis”
Lecture with Dr. Robert Rogaczewski (State University of Applied Sciences Konin)
Description: tba
Venue: Hg G/4/40
“Exemplary approach: 3W for investigating anticancer drugs”
PhD Workshop with Prof. Dr. Sanja Mijatovi? (University of Belgrade)
Description: tba
Venue: Hg D/1/18
“New perspectives of metal based drugs in cancer treatment”
Lecture with Prof. Dr. Danijela Maksimovi?-Ivani? (University of Belgrade)
Description: tba
Venue: HS 5
